Author: Sara Mitchell
Student ID: G00438824
What is Fitbit?
Fitbit is a brand of wearable technology such as smartwatches and fitness trackers designed to help users develop and maintain a healthy lifestyle. Since its inception in 2007, it has been a market leader in the wearable fitness industry. Initially created without the need for a proprietary operating system due to it’s inception as a simple pedometer, fitbit would go on to build it’s own operating system, Fitbit OS.
Meet The Range
The Inspire 3, a slimmer tracker for those who prefer a more subtle profile. Comes in three colors, Morning Glow, Midnight Zen, or Lilac Bliss.
The Charge 6, a tracker for those who want in-depth fitness metrics without full smartwatch functionality. Comes in basic colors, Obsidian, Porcelain, and Coral.
The Versa 4, a smartwatch with integrated smart technology, and a battery life of up to a week on a single charge. Comes in three colors, Black & Graphite, Pink Sand & Copper Rose, and Waterfall Blue & Platinum.
The Sense 2, our top of the range smartwatch with full smart technology that makes your health and well-being top priority. Comes in three colors, Lunar White & Platinum, Blue Mist & Soft Gold, and Shadow Grey & Graphite.